Managing Director and Chief Executive Officer of United Bank for Africa (Ghana), Abiola Bawuah, has been adjudged the Marketing Woman of the Year 2016 at the 28th National Marketing Performance Awards.
The awards organised by the Chartered Institute of Marketing Ghana (CIMG) was held under the theme: A cause related marketing: A panacea for national behavioural change.
The awards which remains one of the most competitive and prestigious events to reward marketing excellence in the country, is in recognition of Madam Bawuah’s excellence in strategic marketing in the areas of Market Insights, People Management, Corporate Reputation Management, CSR, and Sound Marketing Management that set her apart as a corporate achiever for the year 2016.
The CIMG 2016 event saw some 42 awards handed to organisations and individuals for excellence and extraordinary work done in the year.
Although, humbled by the award, this did not come to her as a surprise, as a challenging 2016 business year, saw the United Bank for Africa (UBA Ghana) Managing Director develop new strategies such as the ‘Awoof’ deposit mobilisation campaign to increase savings which reflected heavily in the bank’s bottom-line.
In less than a year of joining UBA, she was elevated to the position of Managing Director, the first female to take the helm.
This is a position she has held till date and under her tenure, she has seen the profits of the bank increase by incredible margins.
The bank’s deposits within the four years she has been at the helm of affairs rose from GHC350 million to the GHC1billion mark through 2016 deposit figures of over GHC3billion.
In 2015, as the Managing Director of UBA Ghana, Mrs Bawuah was adjudged the overall Banking and Finance Female Personality of the Year 2014 at an awards ceremony held at the International Conference Centre in Accra.
Commenting on the CIMG 2016 awards, Abiola Bawuah, thanked the staff and management of UBA for their enormous support since taking office. The celebrated banker was quick to mention her board as great part of her success as she continued to shower praise on them.
“Our energy has been revived from the top. There is a new direction and already we have begun re-strategising from 2018 through to 2020. We will continue to support our customers, build our employees who are our most prized asset and partner government projects as we have done in the past” she said.
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