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Basa awards honour dynamic business and arts partnerships

At Sunday’s 20th annual Business and Arts SA (Basa) Awards, 11 partnerships were honoured at an event attended by representatives of the business and arts community.

These awards, partnered by Hollard and Business Day, honour exceptional projects that demonstrate the positive and sustainable effect of dynamic business and arts partnerships.

Founded two decades ago as a partnership between several corporates and the Department of Arts and Culture, Basa now includes 126 business members, the creative sector, organisations in the Southern African region and a growing slate of project-specific partners.

Winners in the 2017 categories provide inspiring insights into the role the arts plays in connecting people and enabling transformation — and the ways business can support this.

“The awards this year demonstrate great partnerships and the power of ongoing sustainability. They highlight the absolute need to ensure the arts remain integral to our society — growing cultural capital and social engagement,” said Basa CEO Michelle Constant.

Hollard chief marketing officer Heidi Brauer said the firm’s partnership with Basa was testament to the power of business and the arts working together.

“The originality manifested in the arts is both an inspiration to businesspeople and an articulate demonstration of how creativity can enhance human interaction and social collaboration.

“Tonight has showcased just how successful this can be,” said Business Day editor Tim Cohen.

The event, held at Nirox Sculpture Park in the Cradle of Humankind World Heritage site, was inspired by 2017’s theme, Disruption. Guests were treated to performances throughout the sculpture park and were given time to explore the space where nature meets art.

Performers on the day included Buskaid, Moving Into Dance Mophatong, The Field Band Foundation, Olifantland and Vuyani Dance Company — all organisations that have benefited from the collaboration of business and art.

Illustrators Karabo Poppy Moletsane, Imile Wepener, Ndumiso Nyoni, Johan de Lange and Ben Grib were commissioned to visually narrate some of Basa’s most significant milestones.

The trophies are adorned with their illustrations.

The 2017 judging panel comprised a variety of business and arts leaders including Mastrantonio group of companies co-founder and CEO Gianni Mariano; Basa board member and awards chairman Dali Tambo; media and heritage tourism entrepreneur Mandie van der Spuy; arts consultant and Basa board member Kojo Baffoe, who is founder of Project Fable and a KayaFM presenter; Field Band Foundation CEO Nicolette du Plessis; Boondoggle SA business development director Theresho Selesho; arts and culture journalist Christina Kennedy and Market Theatre Foundation CEO Ismail Mahomed.

Read more on Business Day.

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