When Jessica Banham joined Aarsleff Ground Engineering just over a year ago, marketing was merely an afterthought for the Nottinghamshire company.
But after proving how digital media had a role to play in bringing in more business within a traditional industry, her bosses have begun to take notice – even giving her the lead role for an international project.
Now the 25-year-old can celebrate further recognition after being nominated as a digital ambassador and inspirational woman of the year in the Nottingham Post Women in Business Awards .
She said: “What I noticed when I came here is I had a clean slate because there was no digital presence at all really.
“We had social media platforms that weren’t being used and a flat website. There was no personality so it was important to reflect the culture of the business through digital tools.
“I’ve helped the company through digital campaigns to spread the word about who we are and the service we have – and on the back of that we’ve had more work.
“From speaking to contacts in other companies, we were very much behind in our marketing presence and our online rankings but now we’re one of those companies who are recognised as being a big player.”
Miss Banham, who lives in North Hykeham, started her career as an administrator for a civil and structural engineering firm in 2013, after graduating from the University of East Anglia with a degree in English literature.
She progressed to become a marketing assistant after three months, despite having no marketing qualifications or prior experience, and became one of the most influential people in her office by assisting with various marketing activities and organising more than 50 networking events.
After two years, she joined Aarsleff – which had previously outsourced its marketing, design and PR – as marketing co-ordinator at its UK head office in Balderton, near Newark , in May last year.
The specialist contractor, which employs 165 people, including up to 70 office staff, is a subsidiary of Per Aarsleffn A/S – one of Denmark’s leading civil engineering contractors. The UK business’ turnover last year was £21.2m.
This year, Miss Banham launched a digital social media campaign, titled “25” as it began 25 days before the firm’s 25 anniversary.
It comprised of 25 opinions from members of staff about what it was like to work at Aarsleff. She also provided a design brief to revamp the entire website, as well as redesigning all the company’s promotional literature to match the site branding.
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