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Meet the woman who’s created a multi-million pound personalised cake business

Bakerdays

A woman who created a successful online business selling cakes through the post is keen to expand her company.

Andrea Guzyova, 37, who moved to Nottingham six years ago to start Bakerdays in Ollerton, has built a business with a turnover of more than £1.5m and 20 employees.

What began as a website for selling personalised letterbox-sized cakes which were delivered through the post, now aims to emulate Moonpig.com – a company which sells personalised greeting cards – and a turnover of six or eight million in the next two years.

Andrea Guzyova, originally from Slovakia, has been nominated for the Nottingham Post Women in Business Award in both the small business of the year and inspirational woman of the year categories because of her “tireless” work.

Miss Guzyova said: “When I started I thought ‘how hard can it be to make cakes?’ A year later I said ‘actually, quite hard.’

“I had to set up the website, I had to learn SEO and how to use Google to promote the product, and work out how to package a cake so you could send it in the post. As a result, there’s nothing in the company I don’t know how to do.

“You can’t shortcut anything early on because you will just have to pay for it later.

“However it’s definitely worth it, the most rewarding thing for me is creating jobs for the local area, that’s more important than money in the bank.

“Running a business is like spinning plates, you have to be able to do three things at once and do them well and I think women have a natural instinct for that.”

Six years ago Miss Guzyova left the greeting card industry and decided to set up, with the help of her business partner Alan Hawkes, her business.

For the first two years she worked 14 hours a day to build the company which now has customers not just in the UK but also Europe and Australia.

Since then Bakerdays has expanded to include personalised balloons and a bakery producing full-sized personalised cakes and cupcakes for any occasion with next day delivery.

She now hopes to grow the business further by expanding its range to include personalised gift hampers and targeting the corporate market, and employ up to eight more people.

Speaking about her nomination for the Women in Business Awards, she said: “It is hard for women to set up a business. A lot of women are probably scared to push themselves to do it but I think it’s important, especially for the younger generation, not to be afraid.

“Sometimes you can forget how successful your business is when you are running it every day, but I think it is very important to appreciate what you are doing, so this nomination is amazing.”

Jayson Moran, who nominated Miss Guzyova and works as the operations director of Bakerdays, said: “Over the years, I have had the privilege of working with an amazing mix of very talented people.

“During that time, however, I have never met anyone that can match the level of ambition, commitment and sheer determination that Andrea demonstrates in her role daily.

“Having worked tirelessly to build her business, from scratch, Andrea has single handily tackled every aspect of this complex market and has become an expert in her field.

“Andrea’s incredible ability to drive the business forward strategically whilst fully understanding the microscopic detail of every operational function is inspirational and a very rare talent indeed.

“Bakerdays has grown from a great idea into an amazingly successful business thanks to her drive and passion.

“It is on a mission to keep growing and with Andrea at the wheel, the sky’s the limit.”

Story from Nottingham Post.

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